Win More Deals in 90 Days

Leads that don't convert into closed revenue are the most common pipeline problem. It's time we built credible content to move prospects from interested to signed.

"We're too good to keep losing proposals to competitors much worse than us."

"It makes no sense. Prospects seem to trust what we're saying. So why the hell don't they want to move forward? 


Somehow, our competitors are looking like the safer choice. Even when we know they're not the better one. 


It's frustrating but we can't whine about how it's not fair. Trusting us isn't enough to close the deal. Plain and simple. 


And if we don't reverse this trend, I'm going to have to make some hard decisions I don't want to."

MONTH 1:
Diagnose & Discover The Trust Gap


Identify where you're losing deals and why


What proof exists?
What's missing?

What competitors are putting in front of prospects that you're not

MONTH 2:
Build & Create
a Library of Credibility


Develop case studies with specific outcomes, client proof points and thought leadership pieces to establish authority.


Create a "why choose us" comparison framework that prospects can't possibly ignore




MONTH 3:
Launch & Measure Trust Content


Integrate trust-building content into the sales process: proposals, follow-up sequences and website.


Set up tracking on proposal-to-close rates


Deliver a competitive positioning playbook

Business Outcomes at Day 90