We've had some of these clients for years. They love us. They tell us so.
Then I find out they hired someone else for work we could've done better. Work we've been doing for other clients the whole time.
Nobody on our team brings it up because it feels pushy. And our marketing is so focused on new business that we forgot to tell the people who already trust us.
That's not a sales problem. It's a communication problem. And it's leaving a lot of money on the table.
