It's not enough to be in the "Top 3" on Google anymore. The way buyers discover businesses is expanding into AI-powered search. And there's evidence that trust in AI recommendations is greater than traditional search results.
Move full-speed ahead with a strategy to get you more visible to a growing segment of prospects and more likely to be understood and recommended by tools like ChatGPT, Perplexity, Google AI Overviews and Copilot.
"Our referrals are strong, but we can't live on that alone.
Especially now it feels like people are finding out about businesses with AI, asking it a bunch of questions.
Well, we're not anywhere in the answers.
That's a problem because if there's something out there recommending people in our space, we NEED to be in that preferred group. Otherwise, our competitors will be. No question."
AI Visibility audit across ChatGPT, Perplexity, Google AI Overviews and Copilot.
Test with defined prompts
Document where they appear, where they don't and the appearance of competitors.
Restructure website content
Build digital presence that AI tools are more likely to pull from
Develop AI-optimized FAQ frameworks
The beginning of content designed for citation by AI tools: Expert guides, detailed case studies, comparison content.
Set up ongoing tracking
Deliver Day 90 Scorecard vs. baseline
