Build Your Content Engine in 90 Days

If you're like 95% of the world, you're either posting once in a blue moon or posting things that don't move the needle. It's not a time problem. It's about quality and having a strategy.

That's where this sprint helps tremendously, giving you a true system for turning real expertise into consistent, meaningful content that matters to your best customers.

"We know we need to put content out there, but nothing we post seems to connect."


"C'mon. We're a respected firm and the last thing we posted was 3 months ago, celebrating someone's birthday in our Accounting department? 


It's not great to call yourself "world-class" and rely on a new hire who just graduated college to do cute little Instagram memes or Facebook posts. 


If we want to be seen as thought leaders at all, we need to find a way to take everything we know and convert it into the kind of insightful stuff our prospects and customers can benefit from.


There's too much collective expertise here not to do it."

MONTH 1:
Diagnose & Discover What Your Audience Needs To Hear Most


  • Build a content framework and topic bank aligned to your top prospects' questions and goals


  • Define an editorial calendar based on content audits, strategy sessions and even client interviews.

MONTH 2:
Build & Create
High Quality Content System

  • Create and publish 8-12 pieces of high-quality content across all your key channels: Blog, LinkedIn, email and more.

  • To minimize instances of content bottlenecks, establish the production workflow and approval process.

MONTH 3:
Launch & Measure a Repeatable Content Playbook


  • Deliver a Content Playbook, with 90 days of baseline engagement metrics.


  • Document the system so it's repeatable


  • Train the team or transition to retainer

Business Outcomes at Day 90