LOGISTICS, SUPPLY CHAIN & DISTRIBUTION
Marketing Samples
LOGISTICS, SUPPLY CHAIN AND DISTRIBUTION BUSINESSES WE'VE WORKED WITH
We’re not in the business of saving lives, but SOS Technologies definitely is. Through the Philips AEDs they distribute as well as CPR training and first aid supplies they provide, they’re giving people a second chance at life after events like sudden cardiac arrest and stroke. It’s a story that’s a whole lot bigger than products and services, though, which is why we’ve worked closely with them to develop content for their robust eCommerce site, ongoing blogs, eNewsletters, sales collateral, social media and more.
Dan Gershenson
In the space of medical devices, first aid supplies and CPR training, there's a lot that can quickly become commoditized. We didn't want SOS to just sell equipment or ask customers to pick from a catalog. They have such a knowledgeable team in-house, from customer service to management to those in the field that we knew we could leverage that so much more of that built-in advantage by positioning them as true safety consultants in a sea of distributors trying to engage in price wars. If you show someone how much better you understand their particular industry and then combine it with a quality offering, you don't have to race to the bottom with the rest of them.
SAMPLES OF WORK
Medlin Communications has been a trusted systems integrator in the Chicago area for more than 25 years, with a deep roster of clients that includes national retail brands.
Like a lot of established companies that had built their business on word-of-mouth, Medlin was showing up to potential clients as smaller than they actually were - known for phones when they also handled security systems, fire alarms, audio/video, building access and data networking.
The positioning challenge was clear: Medlin wasn't being seen as the full-service technology advisor they genuinely were.
Brought in by our agency partners at UberBlue Digital Media, we got to work building a content engine that closed that perception gap and turned opportunities into conversions. That meant starting with a website overhaul to bring their full story to the surface, followed by case studies that let their national and local work do the talking in sales conversations. We also helped launch specialty programs that added structure to their service offerings and wrote blog content that kept the site current and credible. Video rounded out the mix, giving prospects a more human look at the company behind the brand.
The work repositioned Medlin from a parts vendor to a trusted advisor - one that doesn't just show up with equipment but shows up with a plan.
SAMPLES OF WORK
