Sometimes it’s not worth fighting a gorilla.
by Dan Gershenson
This photo from someecards.com (yes, proofers, there’s a misspelling in it, but you get the idea) pretty much sums up the “uproar” every time Facebook makes a change to their structure, layout and functionality.
We don’t have to like every change Facebook makes but this is part of the deal we’ve made with ourselves by using a service that literally costs nothing and is larger than most countries in the world. Would you rather pay for the right to use Facebook? Probably not. Even if you did, I doubt this would mean you’d have the opportunity to have your voice heard above the hundreds of millions using it. You may pay someone to help you facilitate a presence on a social networking site like yours truly, but there’s still only so much that can be done – when the sites want to make a change, they’re going to make a change. And they’re probably not going to ask you for your opinion – even though they should more often in advance.
When you do pay for services like project management tools or web hosting, you should, of course, expect more. You should expect better customization to your needs and better customer service. But wasting your time getting angry over a free social network making minor changes? Just roll with it and look at the other side of the coin – be glad that a service like Facebook is making an attempt to evolve and make things better. If not, you can employ the same practice you would in watching television – change the channel by using something else. Not that I’d recommend that if that’s where your audience is primarily living, but just saying there are options if it upsets you that much.
But in the scope of the world’s true problems, Facebook making some minor tweeks is really not a big deal.
I’d just take a deep breath and be glad it’s Friday.
The post Sometimes it’s not worth fighting a gorilla. appeared first on Caliber Brand Strategy + Content Marketing.
The Fractional CMO
