Web Design Services

Web Design Through a New Lens:
Building a Marketing Activated Website

Is Your Web Design Improving Your Bottom Line?

Web design includes a lot more than just choosing key colors and using keywords. You need a website that will market your business for you. The goal is to ensure your website has high conversion rates and low bounce rates, increasing your bottom line. Unfortunately, if you are working with an SEO agency or a web designer, there’s a good chance that you’re not getting a marketing activated website, which means you’re wasting your money.

SEO Isn’t Enough for a Great Website

When it comes to web design, search engine optimization (SEO) just isn’t enough for a great website that offers great marketing results to your local business. SEO does not necessarily convert visitors into customers. If the SEO is done well, it can get your rankings, but that’s not enough to increase your bottom line. No matter how great your rankings are in the search engines, a generic website that does not position your local business as the logical choice isn’t going to bring you business.

Your Small Business Needs a Marketing Activated Website

What your small business really needs is a marketing activated website. Your entire website should be designed to bring in leads and grow your business. A quality website should bring in multiple disciplines under the same roof. Instead of just bringing in good SEO, a marketing activated website will have SEM, branding, conversion optimization, persuasive copy, great design, and code that brings everything together. Every part of your website should be working hard to market your business and increase your bottom line.

Make Sure Your Website Is Good to Go

The odds are good that your prospects are looking for you online right now – using a mobile device. An increasing number of searches are done on the go these days, and mobile searches are highly likely to result in a sale for some business that takes its mobile site seriously. With no pinching or zooming needed to navigate a mobile responsive site, your on-the-go prospects will understand from the start that doing business with you will be a wonderful experience.

Work With a Marketing Consultant

If you’re simply working with a web developer or web designer, you’re not going to get the web design you need to grow your local small business. These people are not designing a website with your bottom line in mind. Most developers and designers are simply thinking about their own bottom line, even if they are great people.

What you need is to work with a professional that has experience and extensive training in building marketing activated websites. A marketing consultant understands the power of building a website that is both a business grown and lead generation system. Instead of working with someone who only sees the design of your website and their own bottom line, you want to work with an experienced marketing consultant whose goals are aligned with yours. You want to work with someone who has the success of your business in mind when it comes to website design.

Do not trust your website to someone who doesn’t understand marketing. Work with a consultant that will help you create a Marketing Activated Website that brings you results.

WEBSITE REVIEW REQUEST

Request a live website review for your business.

Dan Gershenson

Hi, I’m Dan Gershenson, the CEO of Caliber Brand Strategy + Content Marketing. We’ve helped a variety of service-based companies without big marketing departments gain clarity, control, consistency and clients through the Duct Tape Marketing System.

Help us help you by providing accurate information about your website's current performance.

We only do a few reviews each week, although they are free, our reviews are reserved for bona fide small businesses that are serious about improving their marketing.
Sound like you?

Here's What You'll Get From This Live Website Review

Full review of your content
Review of up to 3 competitor sites

Recommendations of content updates
Recommendations for generating more leads from your website

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Web Design Through a New Lens:Building a Marketing Activated Website