"Tactics Without Strategy is the Noise Before Defeat."
Sun Tzu, The Art of War
WANT IT DONE RIGHT
THE FIRST TIME?
Then you don't launch into tactics from the get-go.
You get a Strategy First blueprint from Caliber.
This strategic marketing plan, developed over the course of 30-40 days, provides a clear set of solutions for standing out. Upon delivery, we'll then discuss the best ongoing engagement options based on our recommendations.
10-15 ideal client interviews completed by the consultant. You will receive access to full recordings, interview transcripts, and high-level summaries.
We unify your business' directory listings, and work consistently to improve your rankings in your targeted keywords.
Full detailed report on competitive factors for 4-6 of your top competitors. High-level summaries including a position in the market, why they win, website ranking factors, social signals and reviews
Content calendar including the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.
Ideal Client Personas:
Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.
High Level Strategies:
4-6 of your highest-level strategies mapped out including detailed tactics to help achieve these strategies.