STRATEGY FIRST

BLUEPRINT

"Tactics Without Strategy is the Noise Before Defeat."

Sun Tzu, The Art of War

WANT IT DONE RIGHT
THE FIRST TIME?

Then you don't launch into tactics from the get-go.
You get a Strategy First blueprint from Caliber.

This strategic marketing plan, developed over the course of 30-40 days, provides a clear set of solutions for standing out. Upon delivery, we'll then discuss the best ongoing engagement options based on our recommendations.

strategy-first-package-1 Brand Strategy Chicago Content Marketing

PROGRAM HIGHLIGHTS

client-interviews Brand Strategy Chicago Content Marketing

Client Interviews:
10-15 ideal client interviews completed by the consultant. You will receive access to full recordings, interview transcripts, and high-level summaries.

marketing-hourglass Brand Strategy Chicago Content Marketing

Marketing Hourglass:
We unify your business' directory listings, and work consistently to improve your rankings in your targeted keywords.

competitive-research Brand Strategy Chicago Content Marketing

Competitive Research:
Full detailed report on competitive factors for 4-6 of your top competitors. High-level summaries including a position in the market, why they win, website ranking factors, social signals and reviews

content-calendar Brand Strategy Chicago Content Marketing

Content Calendar:
Content calendar including the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.

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Ideal Client Personas:
Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.

core-messaging Brand Strategy Chicago Content Marketing

Core Message:
A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.

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High Level Strategies:
4-6 of your highest-level strategies mapped out including detailed tactics to help achieve these strategies.

Ready To Put Strategy First?
Then Get A Strategy First Blueprint!