Strategy First Blueprint

"Tactics Without Strategy is the Noise Before Defeat."

Sun Tzu, The Art of War

WANT IT DONE RIGHT
THE FIRST TIME?

Then you don't launch into tactics from the get-go.
You get a Strategy First blueprint from Caliber.

This strategic marketing plan, developed over the course of 30-40 days, provides a clear set of solutions for standing out. Upon delivery, we'll then discuss the best ongoing engagement options based on our recommendations.

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PROGRAM HIGHLIGHTS

client-interviews Brand Strategy Chicago Content Marketing

Client Interviews:
We’ll interview 5-10 ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles and our recommendation for a core marketing message that will allow you to stand out from the competition.

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Marketing Hourglass:
Using our proprietary Marketing Hourglass technology we’ll help you create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey: Know, Like, Trust, Try, Buy, Repeat and Refer.

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Competitive Landscape: 
We’ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses.

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Content Calendar:
Based on our keyword research we’ll build a content strategy using our “hub” pages approach that will allow you to map out 6-12 months of content as part of your ongoing marketing efforts.

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Ideal Client Personas:
Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.

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Core Message:
A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.

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Priority Growth Recommendations:
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today for the best strategic marketing plan possible.


Presentation Of Findings:
Once we complete our work, we’ll schedule a time to meet with you and your team via video chat to deliver the items above and map out what we believe is the best approach for you to take from a brand strategy perspective. From this point, you’ll have several options for how you put our recommendations from the Strategy First blueprint into action. We can teach you or your staff to do it or we can do it for you

Above all, when you receive our Strategy First findings, you won't just have a strategic marketing plan. You’ll have a clear direction for standing out and attracting the ideal client with a roadmap of the most effective tactics to support your strategy.

Ready To Put Strategy First?
Then Get A Strategy First Blueprint!

strategy first - build

A terrific strategic foundation to build upon. Deliverable to you within 30 days. 

$

2,500

  • Total Online Presence Report - Reports of your current online presence which includes a look at your website journey, SEO, keywords, content, social media, ratings and reviews.
  • Client Survey - Survey to 5-10 ideal clients and/or employees. You will receive access to high-level summaries, ideal client profiles and a big promise to help direct your core message.
  • Competitive Research - High-level summaries for 3 of your top competitors.
  • Core Messaging and Positioning - Creation of the positioning and messaging strategy to build on.
  • Content Roadmap - Core content hub themes and sample hub topics to build a content calendar from for 3 months.
  • Marketing Hourglass - A roundup of suggested marketing tactics for each of the phases of the Marketing Hourglass: Know, Like, Trust, Try, Buy, Repeat and Refer.
  • 4-6 High-Level Strategies 
    identified and mapped out as next steps.
strategy first - ignite

Scale up to our highest level of research and most comprehensive strategic insights from clients/employees, plus a full year's worth of content planned for you. Deliverable within 60 days.

$

7,500

  • Total Online Presence Report - An audit and report of your current online presence, which includes a look at your website journey, SEO, keywords, content, social media, ratings and reviews.
  • 10 Ideal Client and/or Employee Interviews - You will receive access to high-level summaries, ideal client profiles, and a big promise to help direct your core message.
  • Competitive Research - Detailed summaries and a report on competitive factors for 3 of your top competitors.
  • Core Messaging and Positioning - Creation of the positioning and messaging strategy to build on.
  • Content Roadmap - Core content hub themes and sample hub topics to build a content calendar from for 12 months.
  • Marketing Hourglass - A roundup of suggested marketing tactics for each of the phases of the Marketing Hourglass: Know, Like, Trust, Try, Buy, Repeat and Refer.
  • 4-6 High-Level Strategies identified and mapped out as next steps.