Strategy First Blueprint
"Tactics Without Strategy is the Noise Before Defeat."
Sun Tzu, The Art of War
WANT IT DONE RIGHT
THE FIRST TIME?
Then you don't launch into tactics from the get-go.
You get a Strategy First blueprint from Caliber.
This strategic marketing plan, developed over the course of 30-40 days, provides a clear set of solutions for standing out. Upon delivery, we'll then discuss the best ongoing engagement options based on our recommendations.
We’ll interview 5-10 ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles and our recommendation for a core marketing message that will allow you to stand out from the competition.
Using our proprietary Marketing Hourglass technology we’ll help you create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey: Know, Like, Trust, Try, Buy, Repeat and Refer.
We’ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
Based on our keyword research we’ll build a content strategy using our “hub” pages approach that will allow you to map out 6-12 months of content as part of your ongoing marketing efforts.
Ideal Client Personas:
Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.
Priority Growth Recommendations:
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today for the best strategic marketing plan possible.
Presentation Of Findings:
Once we complete our work, we’ll schedule a time to meet with you and your team via video chat to deliver the items above and map out what we believe is the best approach for you to take from a brand strategy perspective. From this point, you’ll have several options for how you put our recommendations from the Strategy First blueprint into action. We can teach you or your staff to do it or we can do it for you
Above all, when you receive our Strategy First findings, you won't just have a strategic marketing plan. You’ll have a clear direction for standing out and attracting the ideal client with a roadmap of the most effective tactics to support your strategy.
strategy first - build
A terrific strategic foundation to build upon. Deliverable to you within 30 days.
strategy first - grow
Get the strategic marketing plan you've needed all along with your highest priorities and recommendations based on in-depth interviews, core messaging development, a 6-month content calendar and deeper buildout of the phases of the Marketing Hourglass. Deliverable within 30-45 days.
strategy first - ignite
Scale up to our highest level of research and most comprehensive strategic insights from clients/employees, plus a full year's worth of content planned for you. Deliverable within 60 days.