"Tactics Without Strategy is the Noise Before Defeat."
Sun Tzu, The Art of War
WANT IT DONE RIGHT
THE FIRST TIME?
Then you don't launch into tactics from the get-go.
You get a Strategy First blueprint from Caliber.
This strategic marketing plan, developed over the course of 30-40 days, provides a clear set of solutions for standing out. Upon delivery, we'll then discuss the best ongoing engagement options based on our recommendations.
We’ll interview 5-10 ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles and our recommendation for a core marketing message that will allow you to stand out from the competition.
Using our proprietary Marketing Hourglass technology we’ll help you create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey: Know, Like, Trust, Try, Buy, Repeat and Refer.
We’ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
Based on our keyword research we’ll build a content strategy using our “hub” pages approach that will allow you to map out 6-12 months of content as part of your ongoing marketing efforts.
Ideal Client Personas:
Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.
Priority Growth Recommendations:
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.