Strategy First Blueprint
"Tactics Without Strategy is the Noise Before Defeat."
Sun Tzu, The Art of War
WANT IT DONE RIGHT
THE FIRST TIME?
Then you don't launch into tactics from the get-go.
You get a Strategy First blueprint from Caliber.
This strategic marketing plan, developed over the course of 30-40 days, provides a clear set of solutions for standing out. Upon delivery, we'll then discuss the best ongoing engagement options based on our recommendations.
We’ll interview 5-10 ideal clients to discover your most effective competitive advantage. You will receive access to interview summaries, ideal client profiles and our recommendation for a core marketing message that will allow you to stand out from the competition.
Using our proprietary Marketing Hourglass technology we’ll help you create a roadmap of suggested marketing tactics for each of the phases of the customer buying journey: Know, Like, Trust, Try, Buy, Repeat and Refer.
We’ll study your biggest competitors and create high-level summaries and a report on their marketing strengths and weaknesses.
Based on our keyword research we’ll build a content strategy using our “hub” pages approach that will allow you to map out 6-12 months of content as part of your ongoing marketing efforts.
Ideal Client Personas:
Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process, and decision criteria.
A clearly defined unique core difference, talking logo, and messaging for using your core difference when reaching different target markets.
Priority Growth Recommendations:
From our research and an audit of your existing marketing and online presence we’ll recommend the highest-impact activities you need to consider fixing or implementing today.