Stand Out. Sell More.
Build A Legion Of Champions.

You are unstoppable and unmistakable. Your words command the respect and admiration of everyone you meet. Others count their "fans" and "followers" while you have a legion of champions ready to walk through fire for you, your business and your brand.

This can be your life. If you have what it takes to be a member of The Exceptional Tribe.

The Exceptional Tribe is an elite force of high achievers who refuse to be defeated by the numerous pebbles, rocks, boulders and mountains in their path. They never settle. They are completely committed to doing whatever it takes to stand out among their competitors and get more business. They want to be held accountable, even if the truth hurts.

They come to us at Caliber knowing they need help with at least one of the following: Website, brand messaging, social media, local SEO, email marketing, paid advertising, client relationship building or new business development.

After time with our team, they emerge stronger than they have ever been.

They may also choose to belong to a special community receiving high-level support from Exceptional Tribe members in marketing, sales, speaking, operations, leadership development, virtual assistance and more.

What will it take for you to feel like you're living the best version of yourself as a member of The Exceptional Tribe? What is standing in the way for you to build an Exceptional Tribe of your own that more people want to belong to? Aren't you worthy of earning up to 7X the profit you are now?

Every member of The Exceptional Tribe has a different obstacle in front of them that needs to be addressed right now.

The only question from here is: What do you want to conquer?

Tribe I:
Sharpen The Sword

You have a nagging problem with your marketing that's not going away. Like a pebble in your shoe, it's there and you know it's not likely to get kicked out. It's not going to stop you from moving forward today but ignoring it isn't the answer either.

Get clarity and priority recommendations on a specific challenge.

"I know what it takes to have a complete LinkedIn Profile now!"
"I have a real direction for our ad / landing page / sales offer!"
"I thought I was looking at a valuable tool but now I know it's a shiny object I don't need!"
One 90-minute conversation with thought partner at Caliber
Recorded video recap from Dan Gershenson with recommended next steps

Tribe II:
Build The Base

You have a bigger challenge in your marketing path and you can't get around it any longer. This obstacle is like a rock that's too large to move by yourself. And it can't happen in one or two sessions. Let's move it together with real Build-Grow-Ignite worksheets to chart your progress against that burning issue so you can make transformative change.

You'll be supported all the while by your full accountability partner and digital marketing coach at Caliber. Feet, meet fire.

"I know how to fix our website content writing and design!"
"My 30-second elevator speech is much better now! Best in the room!"
"My one-on-one networking meetings are resulting in more quality introductions!"
1 check-in per month with marketing coach
Recorded video recaps from Dan Gershenson with recommended next steps
Unlimited email support
Available in packs of 6, 12 or 24 sessions.
Pay in advance, meet as frequently as you like!

Dan is a phenomenal strategic and creative thought partner. He takes the time to really understand your business and customer and then creates marketing pieces that attract the audience you are seeking. He is a confidant, business collaborator, coach and friend. I'd be lost without him.

Kathy Quinn

President
The Q Group

Tribe III:
Grow Your Territory

This marketing challenge is a big one. You can't move it. You can't go around it. You can't climb over it. It's here, it's in your face and you can't face the obstacle alone. It's going to take some big swings of the hammer with your Internet marketing coach at Caliber to achieve impact.

Get ready for solid, deep conversations on how you can address weaknesses, Build-Grow-Ignite worksheets to complete together and recommended next steps for full accountability, answering questions and charting progress.

Ongoing planning and feedback to tackle one large challenge and a path through the chaos when related challenges come down that may be equally huge.

"Our brand message is finally connecting with our most ideal clients!"
No more proposing and hoping. I'm closing deals for the clients I want!"
"I've got the insight and plan I need to expand my business offerings!"
2 check-ins per month with marketing coach
Recorded video recaps from Dan Gershenson with recommended next steps
Unlimited email support
Available in packs of 6, 12 or 24 sessions.
Pay in advance, meet as frequently as you like!

Tribe IV:
Ignite Your Brand

At the highest level of The Exceptional Tribe, you have conquered the mountain of your greatest challenge. You've made full systemic changes for your firm's identity, marketing and sales success.

From here, you have the rewarding view of a complete do-it-yourself marketing plan in motion – based upon the very same marketing system we use ourselves at Caliber.

We'll get you there through weekly recommended steps and progress support, Build-Grow-Ignite worksheets, tools and examples for every aspect of marketing.

A 12-month commitment to hire us as your Marketing Coach is required at this level. After that point, you can use what we’ve taught you on your own or bring us aboard to support you in a more robust fashion.

"I know what my brand's purpose is and who I'm meant to rescue!"
"We have reached 7X the profitability we hit last year! It's incredible!"
"Marketing, Sales, Operations, Customer Service and all customer-facing teams speaking the same language. Finally!"
Weekly check-ins with marketing coach
Recorded video recaps from Dan Gershenson with recommended next steps
Unlimited email support
Available in packs of 12 or 24 sessions.
Pay in advance, meet as frequently as you like!

System-Coaching-Package Brand Strategy Chicago Content Marketing

Now dig in with a Discovery call and let's get you meaningful help from the other voice in the room you've been waiting for.

Testimonials

Dan’s ability to listen to a series of complex problems and carefully craft a solution is a fantastic process to be a part of and never ceases to amaze me. If your brand is having difficulties with identity, awareness and overall presence then I highly recommend you speak with him. If you have the opportunity to attend an event where Dan is speaking know that you will leave the session a smarter person. Dan’s love of speaking is driven by his passion to make sure people are learning, participating and truly getting an education about the topic at hand.

Erik Hultman, ÜberBlue Digital Media

I attended Dan’s seminar “How to Hunt a Moving Target” and let me tell you in a short period of time I learned a lot of useful information. Dan’s passion for what he does comes through with his knowledge and creativity.

I have attended other seminars given by other well known branding companies, and his by far was the most comprehensive. If you want everyone to know who you are, see Dan. Thank you for the seminar.

Elaine Prezzemolo, Custom Design / Build New Home Sales

Dan has a deep understanding of how to promote and position your company. While his experiences are varied, he seems to work best with companies that are looking to expand/improve their brand, the online presence, and improve their overall marketing image. I would highly suggest anyone who wonders whether their marketing message is effective or not to use his Brand Audit. It is highly effective in identifying any company's brand shortcomings along with suggestions to fixing it.

I have recently hired him for a re-brand of my company. I am excited at the steps we've taken thus far and look for further changes in the future. Thanks Dan!

Rob Jager, M.B.A. Director of Operations & Business Development at Plum Productions

Dan did a great job crafting our website's language as well as developing our brochure. His work was top notch and very impactful. We really appreciate the way he worked his magic. Dan has our strongest recommendation.

Michael Casaburi, CEO at Revulus Growth Partners

Dan is not only a person with creative ideas, he is a professional with high intelligence and integrity. He has tremendous energy and technical acumen. Dan is focused and loves what he does...creating brands and building relationships. He is always willing to offer a helping hand and brings a strong dynamic to any team he is on. I highly recommend Dan to any company that is seeking exposure, growth, financial results and brand development.

Chadia Meroueh, V.P., Auto Tech and Body

I hired Dan to freshen up the writing on my website, and am delighted with the results. Dan got what my consulting business is about in a way that I hadn't experienced from anyone outside my field! More importantly, he was able to take that understanding and write clear and compelling language about my services - and suggest format changes to the site to make it more effective. I highly recommend him.

Dina Petrakis, Renovation Coach, Littlerock Construction, Inc.

I’ve had the great pleasure of working with Dan in two capacities. First, managing Dan when he was a Copywriter at Austin Knight, and second, hiring Dan as a freelance writer on behalf of my agency, the watsons. Then and now, he was on the mark, turned the work around on a dime and made the process a complete and utter joy.

The guy oozes talent and niceness from every pore. I love him and plan to keep him busy in the days and months to come. If you hire Dan, consider yourself as smart as you are lucky.

Maggie Monteith Partner, The Watsons

Working with Dan is like having a personal superhero vigilantly advocating on your behalf, without fail. He embeds himself into your business and your brand, providing him a perspective that he generously shares, leading to changes that make your business better. Dan uncannily translates your voice to the written word — to the point that customers comment on it. Dan writes to sell but isn't salesy. He builds brands and knows how to make you the brand. I don't have any re-work with Dan; he gets it the first time, every time. I always look forward to working with Dan. He is thoughtful, fun and funny, genuine, easy to work with and someone you want to spend a couple of hours with over coffee.

Kathy Quinn, Business Growth • Executive Coach • Leadership Advisor

I had the opportunity to collaborate on a number of initiatives with Dan regarding content, brand development & awareness and building organizational branding standards. Dan is extremely knowledgeable and can optimize your organizations needs. He spent countless hours researching and building a knowledge base on the technology, service models and clients that were essential to our business. From an organizational cost perspective the return on the investment from Dan's help was outstanding. He is a very adept Branding Executive that you can trust to get the job done! For firms not able to commit to building their own marketing department Dan can be your guy and for those that want an outside neutral perspective you would be greatly rewarded by hiring Caliber...

Jamie Hogue, Kelly Services

Dan has done a terrific job at helping me write my blog. He's a great listener, writer, and trusted sounding board. Our posts get noticed and have led to increased awareness of my business.

Lee Eisenstaedt, Leading With Courage Academy

Having Dan write the content for my revised website was an easy decision. I wrote much of my content on my old website and I wanted something fresh and simple this time. He not only actively listened to me, he asked appropriate questions to elicit the most fitting response. By doing so, he was able to create the exact picture in words of what I wanted to express to visitors on my new website. Of course, he is so pleasant and easy to work with. He worked fast and totally captured what I wanted. I would highly recommend Dan for e-marketing and website work.

Linda McCabe, Optimal Level LLC

I have worked with Dan for the past few years. He is one of the most reliable and competent professionals I know. In addition to being a creative writer, he truly understands my business to ensure that his writing hits home with my specific audience. I HIGHLY recommend him to my clients and friends for their copy writing and social media needs.

Steve Fretzin, Origination Station

If I could check all attribute boxes, I would. He is a tremendous talent who is personable, always delivers highly creative work, on time and on budget. He also gave me many options to choose from, which is always welcome.

Besides hiring him to work with my company, I also had the pleasure of working with him on a full-time basis while at TMP Worldwide, as well as at DDB. I've known Dan for years and he is eager, creative and easy, and fun, to work with. Anyone who has the opportunity to work with Dan will be very happy with both his work and attitude. I know I welcome any opportunity to work with Dan in the future.

Tony Kernagis, Lake Cable LLC

Dan is such a pleasure to work with. Not only is he professional, creative and results driven, but Dan is fun and personable!! He is completely committed to the success of his clients. I have also had the opportunity to watch him in action during various presentations and the crowd always walks away with valuable information! In short...Dan is awesome!

Kate Volman, Host, Community Collaborator & Video Marketing Strategist

Dan is one of the most brilliant creative minds of our generation. Whether he's helping a national client reach a universal audience or a local client target their niche, Dan's ideas are always on the mark.

Tom Olivieri, Director of Strategy and Content at Worldmedia Interactive

I hired Dan for my team at DDB Chicago years ago, and it was one of the best decisions I ever made. Dan has an insatiable appetite to do great work. His career has taken him from extraordinary copywriter to creative director to agency principal to social media savant, and he continues to learn and grow and add dimension to his talent. I still look forward to any opportunity to work with Dan Gershenson.

John Rausch, Sandstorm Design

The Exceptional Tribe