The Exceptional Tribe


Stand Out. Sell More.
Build A Legion Of Champions.

You are unstoppable and unmistakable. Your words command the respect and admiration of everyone you meet. Others count their "fans" and "followers" while you have a legion of champions ready to walk through fire for you, your business and your brand. 

This can be your life. If you have what it takes to be a member of The Exceptional Tribe.

The Exceptional Tribe is an elite force of high achievers who refuse to be defeated by the numerous pebbles, rocks, boulders and mountains in their path. They never settle. They are completely committed to doing whatever it takes to stand out among their competitors and get more business. They want to be held accountable, even if the truth hurts.

They come to us at Caliber knowing they need help with at least one of the following: Website, brand messaging, social media, local SEO, email marketing, paid advertising, client relationship building or new business development.

After time with our team, they emerge stronger than they have ever been. 

They may also choose to belong to a special community receiving high-level support from Exceptional Tribe members in marketing, sales, speaking, operations, leadership development, virtual assistance and more.

What will it take for you to feel like you're living the best version of yourself as a member of The Exceptional Tribe? What is standing in the way for you to build an Exceptional Tribe of your own that more people want to belong to? Aren't you worthy of earning up to 7X the profit you are now?

Every member of The Exceptional Tribe has a different obstacle in front of them that needs to be addressed right now.

The only question from here is: What do you want to conquer?  

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Tribe I: 
Sharpen The Sword

You have a nagging problem with your marketing that's not going away. Like a pebble in your shoe, it's there and you know it's not likely to get kicked out. It's not going to stop you from moving forward today but ignoring it isn't the answer either.

Get clarity and priority recommendations on a specific challenge. 

  • "I know what it takes to have a complete LinkedIn Profile now!"
  • "I have a real direction for our ad / landing page / sales offer!"
  • "I thought I was looking at a valuable tool but now I know it's a shiny object I don't need!"
  • One 90-minute conversation with thought partner at Caliber
  • Recorded video recap from Dan Gershenson with recommended next steps

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Tribe II: 
Build The Base
You have a bigger challenge in your marketing path and you can't get around it any longer. This obstacle is like a rock that's too large to move by yourself. And it can't happen in one or two sessions. Let's move it together with real Build-Grow-Ignite worksheets to chart your progress against that burning issue so you can make transformative change.

You'll be supported all the while by your full accountability partner and digital marketing coach at Caliber. Feet, meet fire. 
  • "I know how to fix our website content writing and design!"
  • "My 30-second elevator speech is much better now! Best in the room!"
  • "My one-on-one networking meetings are resulting in more quality introductions!"  
  • 1 check-in per month with marketing coach
  • Recorded video recaps from Dan Gershenson with recommended next steps
  • Unlimited email support
  • Available in packs of 6, 12 or 24 sessions.
  • Pay in advance, meet as frequently as you like!

Dan is a phenomenal strategic and creative thought partner. He takes the time to really understand your business and customer and then creates marketing pieces that attract the audience you are seeking. He is a confidant, business collaborator, coach and friend. I'd be lost without him.

0-2-2 Brand Strategy Chicago Content Marketing

 Kathy Quinn

 President
 The Q Group


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Tribe III: 
Grow Your Territory

This marketing challenge is a big one. You can't move it. You can't go around it. You can't climb over it. It's here, it's in your face and you can't face the obstacle alone. It's going to take some big swings of the hammer with your Internet marketing coach at Caliber to achieve impact. 

Get ready for solid, deep conversations on how you can address weaknesses, Build-Grow-Ignite worksheets to complete together and recommended next steps for full accountability, answering questions and charting progress. 

Ongoing planning and feedback to tackle one large challenge and a path through the chaos when related challenges come down that may be equally huge. 


  • "Our brand message is finally connecting with our most ideal clients!"
  • No more proposing and hoping. I'm closing deals for the clients I want!"
  • "I've got the insight and plan I need to expand my business offerings!" 
  • 2 check-ins per month with marketing coach
  • Recorded video recaps from Dan Gershenson with recommended next steps
  • Unlimited email support
  • Available in packs of 6, 12 or 24 sessions.
  • Pay in advance, meet as frequently as you like!

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Tribe IV: 
Ignite Your Brand

At the highest level of The Exceptional Tribe, you have conquered the mountain of your greatest challenge. You've made full systemic changes for your firm's identity, marketing and sales success.

From here, you have the rewarding view of a complete do-it-yourself marketing plan in motion – based upon the very same marketing system we use ourselves at Caliber. 

We'll get you there through weekly recommended steps and progress support, Build-Grow-Ignite worksheets, tools and examples for every aspect of marketing. 

A 12-month commitment to hire us as your Marketing Coach is required at this level. After that point, you can use what we’ve taught you on your own or bring us aboard to support you in a more robust fashion.


  • "I know what my brand's purpose is and who I'm meant to rescue!"
  • "We have reached 7X the profitability we hit last year! It's incredible!"
  • "Marketing, Sales, Operations, Customer Service and all customer-facing teams speaking the same language. Finally!"  
  • Weekly check-ins with marketing coach
  • Recorded video recaps from Dan Gershenson with recommended next steps
  • Unlimited email support
  • Available in packs of 12 or 24 sessions.
  • Pay in advance, meet as frequently as you like!


System-Coaching-Package Brand Strategy Chicago Content Marketing


Now dig in with a Discovery call and let's get you meaningful help from the other voice in the room you've been waiting for.