by Dan Gershenson
This guest post is written by Bridgette Outten, a journalist and publicity strategist with The Write Vision Group, Inc. As a print newspaper reporter, the number one question she was always asked was, “How do I get in the news?” Recognizing the need for training, The Write Vision Group, Inc. fills the gap between organizations that have good stories and news media that want to tell good stories.
Social media and traditional media have officially intersected at the corner of amazing and awesome with the rising popularity of using social media sites to find or pitch news stories.
What this means is that you can Tweet a reporter your story idea — or find out what they are looking for via Facebook. A viral YouTube video can spark a story all its own and just the practice of Pinterest in various industries has spawned news spotlights all over.
I use such tools to get exposure for my clients — and they work. If you’re ready to get publicity to generate more buzz about your business or organization here are five reasons you should subscribe to sites like Help A Reporter Out and Bill and Steve Harrison’s Reporter Connection :
The moral of the story? In may ways, social media is probably the best thing to happen to traditional media — opening up a world of sharing, pitching and promoting. Take advantage of it.
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Mark your calendars now for Bridgette’s next workshop in February!
Upcoming workshop in Chicago: Act Like A Publicist, Think Like A Reporter
If you:
You need to Act Like a Publicist, Think Like A Reporter. In our interactive workshop on Saturday, Feb. 23, 2013, you will learn:
The course will be taught by Bridgette Outten, journalist and publicity strategist with The Write Vision Group, Inc. Bridgette has been a reporter in Texas and Ohio and currently writes for AOL’s Patch.com. After working with her, clients have had mentions in local media outlets, such as TribLocal and Crain’s Business Chicago, as well as the national Ebony Magazine.
Save $50 on early bird rate, which ends Jan. 4. Click the flyer to purchase your ticket. Contact us with questions at bridgette@thewvg.com or 773-542-3895.
The post Five Reasons You Should Help A Reporter Out appeared first on Caliber Brand Strategy + Content Marketing.