Focus on Multiple Forms of Content
Some local businesses make the mistake of building their content marketing strategy around one or two forms of content. However, if you want to see the biggest return on investment, you need to make use of multiple forms of content.
Different forms of content reach different people, and a strategy that uses multiple formats works best. Blogging, infographics, audio, and video are all excellent forms of content you can use to promote your local business.
Put a Local Focus on Your Content Marketing
The best type of content your business can create is community-focused content. Get involved in your community with your content marketing strategy. Provide local media with great news, get involved with local organizations and businesses that your community already loves. Invest in your community and earn traffic and powerful links.
As you get involved locally, quality content will follow and you’ll be able to retain your current customers, increase brand awareness, and strengthen your local perception, making the most of your content marketing dollars.
Content marketing can either skyrocket the exposure your business gets, helping your prospects to know, like, and trust you enough to want to do business with you – or it can quickly become yet another burdensome, unproductive marketing tactic that draws your resources and provides a disappointing return.
While managing your own content marketing strategy for your company can be done, it will require time, technical know-how, and skills you may not want to devote to making it work. That’s why so many companies outsource their content marketing to the pros.
If you’d like to talk about the role content marketing could play in filling your sales funnel, we’d be delighted to have that conversation.
Click below – to request a Chicago content marketing consultation for your business.