Caliber Brand Strategy + Content Marketing
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Category Archives for Websites

3 Big Tips For Relaunching Your Website

In the second part of my writing about working on your own agency brand, I’m really excited to share the news that Caliber’s new website is launched!! Go check it out when you get a chance and let me know what you think. Personally, I think the design rocks, thanks to Zach Weiner of Tandem […]

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With Emanuel’s crowdsourcing, do we need as many Aldermen?

Around the time Rahm Emanuel took office in Chicago, news began to permeate throughout the press that the new Mayor was considering trimming the number of City Council seats in half, from 50 Aldermen to 25 Aldermen. With a city facing a mammoth budget deficit of $635 million, Emanuel had mentioned along the campaign trail […]

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SEO trumps social on driving traffic? Not so fast.

A post today in Crain’s comes from an SEOer who claims that SEO is what drives traffic above all else, not social media. I certainly don’t disagree with him on the power of search engine optimization to be a big traffic driver, but I’ve got at least one case study that says social media can […]

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25 days to go: Chicago Mayoral candidates still have online work to do.

Now that the Rahm Emanuel Question has been officially answered – in case you’re unclear, he’s officially on the ballot to stay – we can take a look at how our selection of candidates are faring in terms of educating voters in the online world. Sure, shaking hands at an El stop is great PR, […]

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