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Category Archives for Strategizing

There’s More To The Brand Story – Finding Your Inner Mike Wallace.

“Jazz It Up” “It’s Not There Yet.” “I Don’t Like It.” “Can I See Some More?” It’s not easy for a writer to hear these. But it’s not that I have a problem with making changes. In my career I’ve probably made more than 25,000 changes. It’s that this kind of feedback is so vague […]

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Branding Like A 2-Year-Old

“I help companies tell more exciting stories about themselves and the people they help.” That is about as close to the explanation of what I do, created for a 2-year-old, that I can make. I was thinking about this while looking at a picture of my nephew, who is literally a 2-year-old. He’s a genius […]

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What Heavy Metal and Burgers Can Teach You About Branding

Over the weekend, I had the opportunity to partake in the wonderful burgers of Kuma’s Too, a sequel to the famous Kuma’s Corner. Don’t worry, this isn’t really a restaurant review but a point about brand identity and targeting. When you enter Kuma’s (either one), your ears are blasted by the sounds of heavy metal […]

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When Social Media Channels Don’t Matter

If you don’t have a brand strategy and rich, compelling content to supply people on at least a semi-consistent basis, I don’t care how many social media channels are out there. You should not be on a single one of them until you figure out what your purpose is and what you’re going to supply […]

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Political Candidates Must Vote For Social Media Early and Often.

No matter what side of the left or right you sit on issues, the actions of one candidate pose a good lesson about where social media should rank in terms of political campaign clout. Even though he’s running a distinct 3rd (or 4th if you were looking at his results here in Illinois), it’s a […]

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5 Cheap Moves Your Brand Can’t Afford

There’s savvy spending and then there’s cutting corners you don’t need to make at the risk of looking shabby in front of others. Avoid these moves to prevent yourself from making a really cheap first impression. 1) The non-company e-mail address When I see someone with the email address of @aol.com, @gmail.com, @yahoo.com, etc., I […]

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The “Word of Mouth” Trap

Let’s get this out of the way: Positive word of mouth is terrific. I can think of nothing more powerful than an instance where one reliable source tells another person how great a product or service is. It’s instant credibility for your brand. Unfortunately, there are people who don’t know how to make word of […]

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Is There A “Chicago Style” of Business Development?

Note from Dan: Today’s Chicago Brander post is from guest blogger Steve Congdon of Thunderclap Consulting Group. Drawing on the experience of over 200 pitches, Thunderclap helps marketing communications agencies and other professional service firms win more new business. I’ve had the pleasure of meeting Steve and find his blog a must-read for anyone seeking […]

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There’s A Brand Waiting For You In Your Office.

A new Accenture survey of global marketers yielded some results that at first, may not seem that extraordinary. Among them, marketers said the three most important business issues were improving customer retention and loyalty, acquiring new sales and increasing sales to current customers. The survey went on to say that in the coming year, marketes […]

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Cubs, Sox Looking Up at Teams in Social Media Standings Too

The San Francisco Giants are the world champions of social media. Oh, and I suppose they deserve that World Series trophy too. Let me explain. I began to write this as a Cubs vs. Sox comparison of social media usage – and I do speak to this. But I also wanted to show the whole […]

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