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Category Archives for Positioning

Agencies Offering Too Many Side Dishes With The Meal

I recently came across a firm that claims supreme expertise in brand strategy, content, graphic design, web development, SEO, advertising, public relations, video and business operations. Oh really. Is that all? Some web development firms say they are also experts in SEO. Fair enough. But oh, by the way, they also do content and graphic […]

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You’re Ignoring This Client The Most.

There’s a popular excuse that many agencies make for themselves when it comes to developing their own brand that has to do with “the cobbler’s shoes” and basically how we’re all like a shoemaker who makes shoes for every customer except his own children. I should know. I used to make this excuse myself. But […]

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Jack White, Quentin Tarantino and Equivalency Branding

Today’s guest post is brought to us by Jeff Segal, Content Manager of Kauzu, a social venture that’s changing the way jobseekers and employers connect. An experienced marketing professional and disciplined writer with creative flair, Jeff also consults for businesses under the moniker of “Message Therapist.” Something occurred to me recently when I heard Jack […]

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Can we kill the “traditional” or “digital” agency labels already?

Agencies of the planet – just so you know, your label as “traditional” or “digital” or “social media” does not give you an inherent advantage of being able to relate better to any client, anywhere, at any time. Ever. It’s a label. Nothing more. And in the current state of the world, it’s an increasingly […]

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We’ll Always Love Movies. But Will We Love Movie Theaters?

Can luxury and tech upgrades rescue movie theater brands from oblivion? On the afternoon before the Oscars, I was sitting in the AMC River East Theater on Illinois St. wondering if I was sitting in what was about to be a relic. After all, my wife and I had just paid about $22 for two […]

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The “Word of Mouth” Trap

Let’s get this out of the way: Positive word of mouth is terrific. I can think of nothing more powerful than an instance where one reliable source tells another person how great a product or service is. It’s instant credibility for your brand. Unfortunately, there are people who don’t know how to make word of […]

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Will Movement Make Banks Remember, Remember the Fifth of November?

Smaller institutions may leverage outrage behind “Occupy Wall Street” and “Bank Transfer Day” to their advantage if they know how to act instead of analyze. You’d like to think they saw this coming. You’d like to think they wouldn’t be surprised. And at the end of the day, I’d expect the biggest banks in America, […]

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What happens when your leader IS your brand?

Most of us have bosses. Some of us have great CEOs. And a very precious few of us have what can only be referred to as a legend – the kind of iconic visionary who is responsible for making the brand what it is today in the eyes of many. Of course, nobody is immortal. […]

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Downers Grove Golf Club travels back in time to go forward

There used to be a time when country clubs and golf clubs could mention who their course was designed by, show some great aerial photos of the course and rely on that to do much of the heavy lifting for drawing interest. Those days are gone and I don’t think they’re going to return. Clubs […]

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Simplifying your brain even with an additional 37 Signals.

A thought today that inspires me from Chicago-based 37 Signals. Rather than add on, think about what you can strip away and simplify to make the experience of working with you more enjoyable for your audience. Innovation via undoing complexities your customers face. What a refreshing concept in this perpetual “add on” world of ours. […]

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