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Category Archives for Audience Trends

The Future Favors The Nimble Agency

Big or small, traditionally focused or digitally focused, only one kind of agency will be left standing in the future: The nimble one. There is a grim future for agencies that have a process that looks like so: Writer and designer team get Creative Brief. Writer and designer concept, concept, concept, concept, concept… Eureka! They […]

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McDonald’s golden opportunity in Russia

In Russia, wearing a rainbow flag pin will land you in jail. In Russia, two men cannot hold hands because they could be beaten to death — not necessarily by neo-Nazi skinheads but by ordinary citizens. You can’t be caught talking about “nontraditional sexual relationships” in Russia for fear of being fined up to the […]

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The REAL Winners and Losers of Super Bowl Ads

There will be enough posts today about the winners and losers of the Super Bowl adfest. I won’t bother you with one more but instead give you something to think about in terms of the true winners and losers beyond the actual ads themselves.   Winner: Television Media and the Advertising Industry “We don’t want […]

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Is Your Business Ready To Be A Social Business?

A new IBM study shows social media is being integrated into business processes beyond channels – to learn more about the insights, I had a fascinating conversation with Eric Lesser,Research Director of the IBM Institute of Business Value.  Generally speaking, I don’t have to convince too many entrepreneurs that this social media thing is here […]

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10 Endangered Species Leaving Your Office by 2017

Dinosaurs are fun to look at in The Field Museum. It’s not actually fun to look like a dinosaur in an entrepreneurial setting. “Oh, that’s not our company,” you scoff. Well, put down the phone in your cubicle and stop sending that fax because depending on the tools and practices you’re using, you might not […]

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Bold Prediction Time: When Will This Huge Technological Shift Happen?

I don’t just mean mainstream adoption. I’m talking about the point there’s a total switch-over. It’s a Shift when… There are no more search engines to search for anything. We have mobile apps and Siri-like functionality that pinpoints exactly what we want, when we want it. There are no more desktops or laptops. We have […]

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Let’s Truck In Some Sanity, Shall We, Restauranteurs?

The strangest thing about the food truck debate in Chicago is why it’s taken so long to resolve, considering every other town is doing it. The second strangest thing is why brick-and-mortar restaurants are this upset about the prospect of a food truck parking nearby. Why? If they looked a little deeper into who their […]

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Where’s Your Buyer on This Graph?

It’s not easy to put social media users into nice and neat demographic profiles, but we’re getting smarter about it by the day. Personally, I like to err more on the side of how people behave online and level of interaction with social media when classifying them anyway over too much of the traditional “age/race/income” […]

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How Much Do Clients Care About Advertising Awards Shows?

If you’re in a position to influence agency decisions, I have a simple enough question for today. I just want to know, once and for all, if you ever chose an advertising agency primarily because of the fact that they won creative awards. There’s no right or wrong answer to this. Was it a: A) […]

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Do Super Bowl commercials represent what we want anymore?

The question before the Super Bowl every year seems to be “Are you watching more for the game or the commercials?” Being a person who practices the dark arts of advertising and marketing, I’ve usually been glued for the game and the commercials. Certainly not for the halftime shows. In the agency world, being a […]

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