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Category Archives for Adventures in Entrepreneurialism

Walking Barefoot Into America’s Top Wine Brand (part 2)

A continuation of my conversation with the founders of Barefoot Wines In our previous post, I spoke with Michael Houlihan and Bonnie Harvey, the founders of Barefoot Wines, on their advice for aspiring entrepreneurs like they once were, as they were about to release their New York Times bestseller, “The Barefoot Spirit: How Hardship, Hustle […]

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Walking Barefoot Into America’s Top Wine Brand

A 2-part conversation with the founders of Barefoot Wines When I first spoke with Michael Houlihan and Bonnie Harvey, founders of the brand we know today as Barefoot Wines, they were about to release their New York Times bestseller, “The Barefoot Spirit: How Hardship, Hustle and Heart Built America’s #1 Wine Brand.” Our conversation at […]

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“The Profit”: When Ego Fights Brand Evolution

One of my favorite new shows I’m enjoying is CNBC’s “The Profit” in which billionaire Marcus Lemonis attempts to turn around struggling businesses by offering them a check and in return, he gets to do pretty much everything his way for a week, including making all decisions on the company. And the current managers can’t […]

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What Doctors Can Learn From Designers: Tales From The Cusp

“If we as health care providers do not think like designers, we will fail in our mission to serve our patients.”    -Dr. Joyce Lee In attending Chicago’s recent Cusp Conference, I came across a host of innovative guest speakers who are changing business models through better design. One of them I thoroughly enjoyed hearing […]

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Jack White, Quentin Tarantino and Equivalency Branding

Today’s guest post is brought to us by Jeff Segal, Content Manager of Kauzu, a social venture that’s changing the way jobseekers and employers connect. An experienced marketing professional and disciplined writer with creative flair, Jeff also consults for businesses under the moniker of “Message Therapist.” Something occurred to me recently when I heard Jack […]

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Evolution Windows and Why “Existing” Is Worse Than Death

“I just don’t get this whole blogging thing.” “We’ve gotten by just fine on word of mouth.” “I just see Facebook as being for kids, not for business.” “The eNewsletters I get are so boring so I don’t know if it’s for us.” I wonder if the owner of the above business ever uttered statements […]

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Walking Barefoot Into An Entrepreneurial Adventure

A conversation with Michael Houlihan, founder of the Barefoot Wine brand   Michael Houlihan may represent one of the ultimate “pulled up by the bootstraps” stories of entrepreneurialism. From humble beginnings in the laundry room of a rented farmhouse in the Sonoma County wine country, Houlihan, along with partner Bonnie Harvey, co-founded the Barefoot Wine […]

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