We’re not in the business of saving lives, but SOS Technologies definitely is. Through the Philips AEDs they distribute as well as CPR training and first aid supplies they provide, they’re giving people a second chance at life after events like sudden cardiac arrest and stroke. It’s a story that’s a whole lot bigger than products and services, though, which is why we’ve worked closely with them to develop content for their robust eCommerce site, ongoing blogs, eNewsletters, sales collateral, social media and more.
In the space of medical devices, first aid supplies and CPR training, there's a lot that can quickly become commoditized. We didn't want SOS to just sell equipment or ask customers to pick from a catalog. They have such a knowledgeable team in-house, from customer service to management to those in the field that we knew we could leverage that so much more of that built-in advantage by positioning them as true safety consultants in a sea of distributors trying to engage in price wars. If you show someone how much better you understand their particular industry and then combine it with a quality offering, you don't have to race to the bottom with the rest of them.
When you're creating medical marketing initiatives for a plasma donation company, you're not only asking potential donors to understand there's a financial reward - that's par for the course for brands in this arena - but also capture the sense of a real greater good. Namely, plasma saves lives. There's an opportunity to help donors see the larger purpose in what they're doing and that they're real heroes in donating. You're constantly educating and empowering. That's hopefully what you take away from the work you see here done for CSL Plasma, formerly ZLB Plasma.