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Staying Closed On Thanksgiving Provides Brands An Opening

The following retailers were not open on Thanksgiving Day:  Apple Burlington Coat Factory Barnes & Noble Cabela’s Costco Dillard’s Home Depot Lowe’s Marshalls Nordstrom Radio Shack REI Sam’s Club TJ Maxx Verizon To me, it’s just common sense. To these brands, it represents an opportunity to show that they actually care about the home life […]

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OfficeMax Moves Into Full Solutions Center Concept

When I looked at the invitation from OfficeMax for a store opening, I had to admit wondering what was going to be so different about this occasion versus several hundreds that preceded it. But what I learned from the unveiling of the first OfficeMax Business Solutions Center in the Chicagoland area is that the office […]

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What Doctors Can Learn From Designers: Tales From The Cusp

“If we as health care providers do not think like designers, we will fail in our mission to serve our patients.”    -Dr. Joyce Lee In attending Chicago’s recent Cusp Conference, I came across a host of innovative guest speakers who are changing business models through better design. One of them I thoroughly enjoyed hearing […]

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Comics Journalism: Tales From The Cusp

Last week I had the opportunity to spend some time at The Cusp Conference, a 2-day celebration of all things design put on by the agency team at Multiple. I originally planned on writing about all the guest speakers but frankly, there were so many of them I would be writing solely about each of […]

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Tweak, Evolution or Overhaul?: Knowing When (And How Much) To Change Your Logo

Yahoo is an excellent case study of what not to do when you’re changing your logo. In my humble opinion, what the company has done in its grand “unveiling” of its new logo after a good deal of fanfare is deliver essentially the same thing. It’s OK to slightly tweak your logo. It’s not OK […]

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McDonald’s golden opportunity in Russia

In Russia, wearing a rainbow flag pin will land you in jail. In Russia, two men cannot hold hands because they could be beaten to death — not necessarily by neo-Nazi skinheads but by ordinary citizens. You can’t be caught talking about “nontraditional sexual relationships” in Russia for fear of being fined up to the […]

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Choose Chicago – But What Brand Do We Want Them To Choose?

Here, go craft a brand that speaks for an entire city. It’s a gigantic challenge for the Choose Chicago team that CEO of Johnson Publishing Desiree Rogers heads. Chicago needs a fresh tourism campaign that captures the imagination of potential travelers abroad who can spend a pretty penny on their destination of choice. Why? There’s […]

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3 Big Tips For Relaunching Your Website

In the second part of my writing about working on your own agency brand, I’m really excited to share the news that Caliber’s new website is launched!! Go check it out when you get a chance and let me know what you think. Personally, I think the design rocks, thanks to Zach Weiner of Tandem […]

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What’s That In Your Social Media Background? Nothing?

Go customized. Here’s a simple but powerful tip that more brands need to take advantage of on their social media channel design to establish a presence. I recently spoke about the need to treat yourself as your most important client or you’ll perpetually push yourself to the bottom of the list. Knowing that this involves […]

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Of Blackhawks, Parades and The 5 Levels of Employee Retention

  You don’t get to celebrate a sports title coming to your city every day, every week, every year and in some cases, every few decades. That’s why as I took a few hours out of my day to savor the importance of celebrating this moment with the NHL champion Chicago Blackhawks’ Stanley Cup parade, […]

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