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The Future Favors The Nimble Agency

Big or small, traditionally focused or digitally focused, only one kind of agency will be left standing in the future: The nimble one. There is a grim future for agencies that have a process that looks like so: Writer and designer team get Creative Brief. Writer and designer concept, concept, concept, concept, concept… Eureka! They […]

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Prospecting: Separating The Believers From The Non-Believers

This scene from Mad Men sums up an important point for me about prospect relationship building. There are Believers and there are Non-Believers. The difference is easier to spot than we make it. As Don Draper says when explaining an ad campaign, “You either have it in your heart or you don’t.” Let’s apply this […]

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Telling Clients They Have – Gasp! – a Weakness or Two.

When you’re a position to have to tell a client that they have a weakness or two or seventeen, it’s not the easiest thing in the world to do. Someone asked me that recently: “So, um, what do you do when you have to tell a client that, uh, a few things they’re doing aren’t…quite…good?” […]

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Branding Like A 2-Year-Old

“I help companies tell more exciting stories about themselves and the people they help.” That is about as close to the explanation of what I do, created for a 2-year-old, that I can make. I was thinking about this while looking at a picture of my nephew, who is literally a 2-year-old. He’s a genius […]

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Social Media Gurus with No Social Skills

Here’s an ironic moment – we’re sitting across from a person at dinner who is chatting non-stop and loudly about trends in social media. She’s talking about the changes in Facebook search, the Recommendation she just made for someone on LinkedIn, Google’s next big move, etc. And yet, she never looks up once from her […]

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How To Ensure Your Very Best Meeting Experience

Conference call group: “Can you repeat that again, Rick? I couldn’t quite hear that last part.” Rick: “Oh, sorry. I was going through a tunnel. What I was saying was as;dlkfjad;flkjasd;gajk;dklafj;daslfjkdsz;laskjf;.” Conference call group: Ummm…yeah. That’s still not quite coming through.” You know and I know it’s happening all the time. It’s happening on conference […]

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Walking Barefoot Into America’s Top Wine Brand (part 2)

A continuation of my conversation with the founders of Barefoot Wines In our previous post, I spoke with Michael Houlihan and Bonnie Harvey, the founders of Barefoot Wines, on their advice for aspiring entrepreneurs like they once were, as they were about to release their New York Times bestseller, “The Barefoot Spirit: How Hardship, Hustle […]

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Walking Barefoot Into America’s Top Wine Brand

A 2-part conversation with the founders of Barefoot Wines When I first spoke with Michael Houlihan and Bonnie Harvey, founders of the brand we know today as Barefoot Wines, they were about to release their New York Times bestseller, “The Barefoot Spirit: How Hardship, Hustle and Heart Built America’s #1 Wine Brand.” Our conversation at […]

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Whose Rabbit Are You Chasing?

  Today’s guest post is by Josh Middleman, Co-Founder of Present Possibility, a company that helps people discover and develop their power through a focus on self-awareness, self-expression, gratitude and purpose, leaving them capable and confident to achieve their goals and face their challenges.     “There was not a moment to be lost: away […]

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6 Must-Have Foods for Optimal Creative Flow

  I’m often fascinated by how the foods we eat unlock the creativity and energy when we need it most. What if there a way we could almost call upon our most creative moments on demand, like when we’re on a deadline and need a big idea? For the answer, I turned to Sheila Petersen, […]

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