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Branding Like A 2-Year-Old

“I help companies tell more exciting stories about themselves and the people they help.” That is about as close to the explanation of what I do, created for a 2-year-old, that I can make. I was thinking about this while looking at a picture of my nephew, who is literally a 2-year-old. He’s a genius […]

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Social Media Gurus with No Social Skills

Here’s an ironic moment – we’re sitting across from a person at dinner who is chatting non-stop and loudly about trends in social media. She’s talking about the changes in Facebook search, the Recommendation she just made for someone on LinkedIn, Google’s next big move, etc. And yet, she never looks up once from her […]

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How To Ensure Your Very Best Meeting Experience

Conference call group: “Can you repeat that again, Rick? I couldn’t quite hear that last part.” Rick: “Oh, sorry. I was going through a tunnel. What I was saying was as;dlkfjad;flkjasd;gajk;dklafj;daslfjkdsz;laskjf;.” Conference call group: Ummm…yeah. That’s still not quite coming through.” You know and I know it’s happening all the time. It’s happening on conference […]

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Walking Barefoot Into America’s Top Wine Brand (part 2)

A continuation of my conversation with the founders of Barefoot Wines In our previous post, I spoke with Michael Houlihan and Bonnie Harvey, the founders of Barefoot Wines, on their advice for aspiring entrepreneurs like they once were, as they were about to release their New York Times bestseller, “The Barefoot Spirit: How Hardship, Hustle […]

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Walking Barefoot Into America’s Top Wine Brand

A 2-part conversation with the founders of Barefoot Wines When I first spoke with Michael Houlihan and Bonnie Harvey, founders of the brand we know today as Barefoot Wines, they were about to release their New York Times bestseller, “The Barefoot Spirit: How Hardship, Hustle and Heart Built America’s #1 Wine Brand.” Our conversation at […]

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Whose Rabbit Are You Chasing?

  Today’s guest post is by Josh Middleman, Co-Founder of Present Possibility, a company that helps people discover and develop their power through a focus on self-awareness, self-expression, gratitude and purpose, leaving them capable and confident to achieve their goals and face their challenges.     “There was not a moment to be lost: away […]

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6 Must-Have Foods for Optimal Creative Flow

  I’m often fascinated by how the foods we eat unlock the creativity and energy when we need it most. What if there a way we could almost call upon our most creative moments on demand, like when we’re on a deadline and need a big idea? For the answer, I turned to Sheila Petersen, […]

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“The Profit”: When Ego Fights Brand Evolution

One of my favorite new shows I’m enjoying is CNBC’s “The Profit” in which billionaire Marcus Lemonis attempts to turn around struggling businesses by offering them a check and in return, he gets to do pretty much everything his way for a week, including making all decisions on the company. And the current managers can’t […]

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Brand Positioning With The Urgency Of Jack Bauer

The program for people who want to take a sledgehammer to inaction. Sufferers from Marketing Meeting Fatigue can’t always spot the warning signs right away. That’s because MMF sets in after the 15th meeting about the position of the market you feel you can truly own better than anybody. You may have disagreements on your […]

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5 Ways To Make An Agency Creative Feel Like An Award Winner.

“Inside the mind of a writer is a truly terrifying experience.” – Robert DeNiro at the Oscars, March 2014 Ouch, Bobby. As creatives, are we that insecure and in need of constant praise? Really? Well, maybe we’ve got the confidence and passion but like anyone, we do need to be recognized. That’s where many agencies […]

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