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Walking Barefoot Into America’s Top Wine Brand (part 2)

A continuation of my conversation with the founders of Barefoot Wines In our previous post, I spoke with Michael Houlihan and Bonnie Harvey, the founders of Barefoot Wines, on their advice for aspiring entrepreneurs like they once were, as they were about to release their New York Times bestseller, “The Barefoot Spirit: How Hardship, Hustle […]

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Walking Barefoot Into America’s Top Wine Brand

A 2-part conversation with the founders of Barefoot Wines When I first spoke with Michael Houlihan and Bonnie Harvey, founders of the brand we know today as Barefoot Wines, they were about to release their New York Times bestseller, “The Barefoot Spirit: How Hardship, Hustle and Heart Built America’s #1 Wine Brand.” Our conversation at […]

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Whose Rabbit Are You Chasing?

  Today’s guest post is by Josh Middleman, Co-Founder of Present Possibility, a company that helps people discover and develop their power through a focus on self-awareness, self-expression, gratitude and purpose, leaving them capable and confident to achieve their goals and face their challenges.     “There was not a moment to be lost: away […]

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6 Must-Have Foods for Optimal Creative Flow

  I’m often fascinated by how the foods we eat unlock the creativity and energy when we need it most. What if there a way we could almost call upon our most creative moments on demand, like when we’re on a deadline and need a big idea? For the answer, I turned to Sheila Petersen, […]

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“The Profit”: When Ego Fights Brand Evolution

One of my favorite new shows I’m enjoying is CNBC’s “The Profit” in which billionaire Marcus Lemonis attempts to turn around struggling businesses by offering them a check and in return, he gets to do pretty much everything his way for a week, including making all decisions on the company. And the current managers can’t […]

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Brand Positioning With The Urgency Of Jack Bauer

The program for people who want to take a sledgehammer to inaction. Sufferers from Marketing Meeting Fatigue can’t always spot the warning signs right away. That’s because MMF sets in after the 15th meeting about the position of the market you feel you can truly own better than anybody. You may have disagreements on your […]

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5 Ways To Make An Agency Creative Feel Like An Award Winner.

“Inside the mind of a writer is a truly terrifying experience.” – Robert DeNiro at the Oscars, March 2014 Ouch, Bobby. As creatives, are we that insecure and in need of constant praise? Really? Well, maybe we’ve got the confidence and passion but like anyone, we do need to be recognized. That’s where many agencies […]

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Finding Your Negotiating Point Of No Return – And Your Soul.

Sometimes in one of the networking groups I help lead, we have 15-20 minutes for an engaging topic of discussion relevant to entrepreneurs. This week, one raised an important question: “Is anybody else tired of haggling to death over pricing? If we’re small businesses and the lifeblood of our economy, why are we beating ourselves […]

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Banging Your Head Through Your Own Four Walls

There was a time years ago when that saying about the “cobbler’s children have no shoes” was worn like a badge of honor for me. I was working so hard on other people’s stuff back then that I would neglect to make myself a client. That was common but dumb. I’ve also worked for agencies […]

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Keeping Your Brand Warmer In A Polar Vortex

As temperatures in this part of the country reach epically historic lows and videos depicting Chicago as the ice planet Hoth from Star Wars go up, one of the more common things for a company to do is to keep their customers informed on social media of delivery status or whether or not they’re open […]

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