Caliber Brand Strategy + Content Marketing
Help Others and Share!

BLOG

Beyond the Click-Through: Revisiting Web Banners as Billboard

I used to hate web banners with a passion – not the kind that sit at the top of the page or to the side, but the ones that literally scrolled across the text I was reading. These are perhaps the dumbest form of interruption marketing I can think of. If you really want to […]

Read More »

I found my Klout on Empire Avenue while staring at the PeerIndex.

The other day, someone bought 200 shares of me. I was flattered, but would’ve been even more excited had it been real money. Still, the virtual game that measures your influence, Empire Avenue, had shown that in my brief period of time on it, my shares were going up and up. Mind you, I’m not […]

Read More »

Your Comment turned into an E-book and now it’s a full-on Buzzkill

Hanging out in enough discussion forums, from LinkedIn to the AdAge Small Agency Diary blog/forum, I enjoy the generally good discourse that takes place between people. Opposing views can be great for the conversation. But what I can’t stand is when someone takes over the discussion with what can be only described as the equivalent […]

Read More »

3 reasons why we need journalists more than ever

It’s apparent to me that the very fact that some people wondering if journalism is “dead” in light of the decline of newspapers that there’s a whole lot here that’s getting overblown. 3 reasons why journalists still deserve a seat at the table in the era of new media: 1. All of us can’t repost […]

Read More »

Why Trader Joe’s beats your grocery store brand

{EAV_BLOG_VER:a36082209732c27c} As many of us in Chicagoland who grew up in primarily a Jewel and Dominick’s world, it’s easy for me to have comfort with both of these grocery store brand names. Yet, I’m ready to step outside of that comfort zone thanks to what Trader Joe’s has brought to the table. And I’m not […]

Read More »

Does Wal-Mart belong in any city neighborhood, really?

As I write this post, I’m looking outside a window staring at the main battlefront of the Lakeview neighborhood. You see, if Wal-Mart is able to open its proposed Wal-Mart Marketplace grocery store here, I will literally be its neighbor. So as you can imagine, from a personal standpoint, I am not in favor of […]

Read More »

Branding lesson from Mr. Sheen: You can bring them to the table, but they’ve still got to eat.

For all the praise heaped upon Charlie Sheen for his social media prowess, I think there’s an element that seems to be forgotten about – when his popularity skyrocketed thanks to social media, Charlie forgot what to do when his invited guests got to the party. Namely, he forgot to put actual work and structure […]

Read More »

Goose Island sells for $38 million or There’s A Tear In My Beer.

I can’t lie. The news that Goose Island is selling to Anheuser-Busch InBev for $38.8 million left me feeling as if we Chicagoans had lost a little piece of our own. I believe my initial reaction was along the lines of “Great. Nice going, you sellouts.” And while I could never pretend to be immune […]

Read More »

Meatloaf Bakery gets Cooking Channel’s attention

Chicago’s Meatloaf Bakery is getting its due in a couple days on the Cooking Channel’s new series, “Food(ography)” on Feb 12 at 6:00 pm. As a creative concept, you’ve got to give this destination credit for taking the cupcake craze and putting their own unique spin on it, packaging a variety of meatloaf flavors into […]

Read More »

I liked the Groupon ads. There. I said it.

Yes, we saw a lot of ads yesterday around the Super Bowl, but none have touched off a firestorm of controversy quite like Chicago-based Groupon’s ads. I’ve re-posted one of them here for your viewing pleasure. [youtube=https://www.youtube.com/watch?v=UJxIfvfv1fM&feature=player_embedded] My pure, unvarnished reaction to them wasn’t shock or horror or an immediate rush to say that I […]

Read More »