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Simplifying your brain even with an additional 37 Signals.

A thought today that inspires me from Chicago-based 37 Signals. Rather than add on, think about what you can strip away and simplify to make the experience of working with you more enjoyable for your audience. Innovation via undoing complexities your customers face. What a refreshing concept in this perpetual “add on” world of ours. […]

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Recognizing ideas made to stick vs. ideas made to stink

As a bookend to my other post this week on who doesn’t belong in the brainstorm room, your mission isn’t done when you have a collection of people who could generate great ideas. You also need to be able to recognize a great idea. I wouldn’t begin to suggest that this is easy nor would I […]

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More praise for State Farm Next Door before the doors open

As the State Farm Next Door launch here in Chicago nears, I’ll post other thoughts from around the web here that are relevant. In fact, I thought I’d share this recent blog post from Brains On Fire, a South Carolina-based agency, on Next Door (they were also nice enough to throw some kudos our way […]

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The 3 People Who Never Belong In A Brainstorm Room

“OK, everybody. Come on into the brainstorm room/conference room and let’s talk about (Insert Initiative Here). We’re going to need to generate some ideas.” Whoa, whoa, whoa. Let’s take that a step back. As it turns out, the process of cultivating ideas isn’t for everybody. It’s not an automatic right based on title. I think […]

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Every social media cocktail needs a beer chaser.

By now you’ve probably been bombarded with enough posts elsewhere on Google Plus, so you’ll be glad to know this isn’t one more of them. Because what I’m writing about has wider implications than just one tool. It has to do where your entire brand lives in the social media realm. I’ve come to the […]

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6 ways your personal brand can inject a Darren Clarke-ness to it

I can recall viewing Darren Clarke on the cover of a now-defunct golf magazine a few years back, with a stogie in his mouth, smiling and speaking inside the interior of the mag of his love of Guinness. And when Clarke won the British Open today, it got me thinking about why this man is […]

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Spotify’s here. And Klout Perks are suddenly more valuable.

A music service that I was waiting to land here from Europe has finally arrived and from playing around with it in a short time, it was worth the wait. Spotify enables you to play basically any track of music you like for up to 20 hours per month, for free. There’s also a nice […]

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State Farm becoming a better neighbor with Next Door concept

As someone who worked on the State Farm account for a few years, I view the company’s latest concept with more than a casual interest. The company with the familiar “Like a good neighbor…” jingle is about to launch an entirely new retail idea smack dab in the middle of my neighborhood in Lakeview. And […]

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The Google Gap: Useful? Yes. Emotional Pull? Well…

A rather stunning irony occurred to me as I was thinking about the latest tool Google is introducing, Google Plus. For all the tools I use from Google, I don’t believe I ever got extraordinarily excited about using them before or during the time I’ve actually used them. Don’t get me wrong. I’m a fan […]

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What’s the Plus Side, Google?

The concept of the phrase, “Facebook competitor,” almost makes you giggle at this point. Kind of like staring into the Grand Canyon and imagining then and there what could be better. Oh sure, there are other picturesque places. But it’s pretty hard to imagine them being more beautiful than what you’re looking at right now. […]

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