Manufacturing. Technology. Management consulting. Finance. Industries like these have a complex sale to make and need to find clarity on building a brand the right way. Now. That’s why those challenged by lack of internal resources and time have benefitted from bringing in the top content marketing agency in Chicago to provide superior strategies and creative content – Caliber Brand Strategy + Content Marketing.
THEM: Any content marketing agency can post and tweet and upload and pin.
CALIBER: Content marketing is a system. There’s FAR more to it than production. Our clients come to us because they want to tell more captivating stories in a tone and manner their audience can appreciate. That’s what our vast knowledge of copywriting for a myriad of industries and brands has taught us.
THEM: Practically every content marketing agency thinks about tactics first.
CALIBER: Before we even consider whether or not you should be on Facebook (or any other social media channel for that matter), we help our clients see the strategic vision of how all of this content actually fits into the “Big Picture” of what the brand is trying to accomplish. A blogger can’t often bring this greater perspective on branding to the table. A Creative Director who thinks strategically while generating compelling content all the while can. Like Caliber’s Dan Gershenson.
THEM: Any content marketing agency can find content.
CALIBER: We write original content from scratch. And when we’re not doing that, we curate content from around the web that we know is going to resonate with your audience to yield better appreciation, sharing and interaction. Simply finding topics around certain keywords is not only too easy – it’s also potentially dangerous if all you’re doing is shoveling a lot of various posts at your audience without giving much thought to what they want to read about most. Our original writing and curation skills are done with a true, larger, strategic purpose.
THEM: Any content marketing agency can write.
CALIBER: But do they know just who they’re writing for and how to write toward them? Are they merely posting or do they understand how to achieve a desired response? Name the industry and chances are, we’ve worked with a company in that field who required a unique voice while establishing thought leadership for the brand. We don’t write in industry speak or corporate jargon that sounds like the rest of the companies in your field. We write for the human beings you’re trying to build a rapport with so your brand can stand out in a genuine, powerful way.
THEM: Any content marketing agency can talk about growing your Likes and Followers.
CALIBER: We drill deeper on reporting metrics related to awareness, sales and loyalty. We also believe that you’re not just talking to a Fan or Follower. You’re talking to a real person who has genuine challenges that need to be spoken to – which is why the buyer personas we craft for clients help them visualize their most coveted customers. It’s about relationships. Not just numbers.
THEM: Many content marketing agencies see other ad agencies as competitors.
CALIBER: We complement the services of ad agencies, graphic design firms and web design shops when they need help providing strong direction for their clients’ brands and content. We’re their partner, not their competitor. In fact, we’re happy to blend in behind the scenes as part of their team so the client receives the most united voice possible.