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Agencies Offering Too Many Side Dishes With The Meal

I recently came across a firm that claims supreme expertise in brand strategy, content, graphic design, web development, SEO, advertising, public relations, video and business operations. Oh really. Is that all? Some web development firms say they are also experts in SEO. Fair enough. But oh, by the way, they also do content and graphic […]

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Walking Barefoot Into America’s Top Wine Brand (part 2)

A continuation of my conversation with the founders of Barefoot Wines In our previous post, I spoke with Michael Houlihan and Bonnie Harvey, the founders of Barefoot Wines, on their advice for aspiring entrepreneurs like they once were, as they were about to release their New York Times bestseller, “The Barefoot Spirit: How Hardship, Hustle […]

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Walking Barefoot Into America’s Top Wine Brand

A 2-part conversation with the founders of Barefoot Wines When I first spoke with Michael Houlihan and Bonnie Harvey, founders of the brand we know today as Barefoot Wines, they were about to release their New York Times bestseller, “The Barefoot Spirit: How Hardship, Hustle and Heart Built America’s #1 Wine Brand.” Our conversation at […]

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Banging Your Head Through Your Own Four Walls

There was a time years ago when that saying about the “cobbler’s children have no shoes” was worn like a badge of honor for me. I was working so hard on other people’s stuff back then that I would neglect to make myself a client. That was common but dumb. I’ve also worked for agencies […]

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OfficeMax Moves Into Full Solutions Center Concept

When I looked at the invitation from OfficeMax for a store opening, I had to admit wondering what was going to be so different about this occasion versus several hundreds that preceded it. But what I learned from the unveiling of the first OfficeMax Business Solutions Center in the Chicagoland area is that the office […]

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What Doctors Can Learn From Designers: Tales From The Cusp

“If we as health care providers do not think like designers, we will fail in our mission to serve our patients.”    -Dr. Joyce Lee In attending Chicago’s recent Cusp Conference, I came across a host of innovative guest speakers who are changing business models through better design. One of them I thoroughly enjoyed hearing […]

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How To Ensure Your Very Best Meeting Experience

Conference call group: “Can you repeat that again, Rick? I couldn’t quite hear that last part.” Rick: “Oh, sorry. I was going through a tunnel. What I was saying was as;dlkfjad;flkjasd;gajk;dklafj;daslfjkdsz;laskjf;.” Conference call group: Ummm…yeah. That’s still not quite coming through.” You know and I know it’s happening all the time. It’s happening on conference […]

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Whose Rabbit Are You Chasing?

  Today’s guest post is by Josh Middleman, Co-Founder of Present Possibility, a company that helps people discover and develop their power through a focus on self-awareness, self-expression, gratitude and purpose, leaving them capable and confident to achieve their goals and face their challenges.     “There was not a moment to be lost: away […]

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6 Must-Have Foods for Optimal Creative Flow

  I’m often fascinated by how the foods we eat unlock the creativity and energy when we need it most. What if there a way we could almost call upon our most creative moments on demand, like when we’re on a deadline and need a big idea? For the answer, I turned to Sheila Petersen, […]

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“The Profit”: When Ego Fights Brand Evolution

One of my favorite new shows I’m enjoying is CNBC’s “The Profit” in which billionaire Marcus Lemonis attempts to turn around struggling businesses by offering them a check and in return, he gets to do pretty much everything his way for a week, including making all decisions on the company. And the current managers can’t […]

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There’s More To The Brand Story – Finding Your Inner Mike Wallace.

“Jazz It Up” “It’s Not There Yet.” “I Don’t Like It.” “Can I See Some More?” It’s not easy for a writer to hear these. But it’s not that I have a problem with making changes. In my career I’ve probably made more than 25,000 changes. It’s that this kind of feedback is so vague […]

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Brand Positioning With The Urgency Of Jack Bauer

The program for people who want to take a sledgehammer to inaction. Sufferers from Marketing Meeting Fatigue can’t always spot the warning signs right away. That’s because MMF sets in after the 15th meeting about the position of the market you feel you can truly own better than anybody. You may have disagreements on your […]

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5 Ways To Make An Agency Creative Feel Like An Award Winner.

“Inside the mind of a writer is a truly terrifying experience.” – Robert DeNiro at the Oscars, March 2014 Ouch, Bobby. As creatives, are we that insecure and in need of constant praise? Really? Well, maybe we’ve got the confidence and passion but like anyone, we do need to be recognized. That’s where many agencies […]

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